Calabasas Content Strategy Report

Many government websites are notorious for poor design and confusing navigation. The website for the city of Calabasas, California reflects this stereotype. For this content strategy report, I focused on auditing available content, addressing the companies KPI's (Key Performance Indicators) while also keeping the needs of the user as a top priority. Through research and competitive analysis, I was able to create a strategy statement, site matrix, a core page wireframe and a sitemap for a redesign of the Calabasas website.